Puck is a social impact consultant, strategist and researcher who helps organisations develop a solid impact model and strategy, as well as impact measurement frameworks to provide evidence of how they are tracking.

With over 15 years’ experience in business consulting and change management, her particular expertise and passion is helping organisations find their social impact niche, embedding it in their business and design a revenue model that leverages that. With further talents, Puck executes qualitative research into impact indicators and impact benchmarking.

She has worked in the impact business space for more than a decade. While working on her PhD, Puck travelled internationally to work with leading dual-purpose businesses — bringing back the best practices and most progressive impact strategies in the field.